Blogging Strategy: August 2013 Review
A great blogging strategy gives you a vision of where you are headed and a perfect measuring stick for the website. That being said, it is cold to the life of the blogger, still judging if you have been successful or not within insight into distractions, life issues, or blogging failures. For someone that lives or dies by the blogging strategy, you will be bound and disillusioned. For someone that can find grace and still continue to strive for efficiency and creativity, you will not only be okay with missing your deadlines, but also still enjoy blogging afterwards. I want to be that kind of blogger. So here are my goals, successful or not.
Here is the blogging strategy goals to make the direct blogging better and to grow our community.
- 240,000 pageviews, up from 120,000 pageviews in 2012
74,618 pageviews, up from 65,627 views in June.
- 64,000 unique visitors, up from 36,000+ in 2012.
26,793 unique visitors, up from 23,263 unique visitors last month.
- Get to 15 comments a week, up from 1.5 comment a week in 2012
20 comments this month, down from 33 last month.
Twitter is a great tool for networking with other youth workers, Christians, and those who simply love all things tech. Perfect for Christian, tech bloggers.
- Get 7,500 pageviews from Twitter, up from 2,400+ in 2012
7,674 pageview from Twitter, up from 5,633 pageviews last month.
- Get 25,000 followers, up front from 7,300 in 2012
20,828 followers, up from 17,390 last month.
This is THE up and coming social network that is more than just social media and something that every blog needs to invest in today. Here is our investment into it.
- +1 and reshare 10 people a week, up from 2 a week in 2012
3 +1 this month, down from 21 last month.
- Have 750 people add 78P in their circles, up from 50 in 2012
313 followers, up from 303 last month.
- Establish this as the third best social media network to deliver traffic, up from #8 in 2012
It is the #3 best social media through-traffic.
We redesigned our entire website to be around a video medium (so why didn’t we have a goal for it?) and plan to capitalize on a new way of sharing our content in a different way.
- Make 40% of the blog articles video specific.
26% of the blog articles were videos, up from 32% last month.
- Build YouTube subscriptions up to 100 by end of year.
54 YouTube subscriptions, up from 54 last month.